Category | Case Studies
10 April 2018
We are using our extensive experience of marketing in the food and drink sector to heighten the awareness of the brands across diverse geographies. We have created a bespoke approach, tailored to each market to position Forest Feast and Acti-Snack as healthy snacks for families, fitness buffs and those on-the-go. We have been assisting with the launch of new products and exploiting our strong relationships with media across the UK and Ireland.
Our work with Portview was wide and varied and began with a brand audit to establish what made them tick and what made them different from other similar companies in the marketplace. We quickly identified this was a business that only kept the best ‘company’.
Root and branch analysis of all marketing activities and collateral. Development of comprehensive programme involving a range of marketing techniques and disciplines throughout Ireland the UK including the new ‘Outside-Room’ new website. We also supported the company with strategic business development opportunities and with a political relations campaign.
We quickly established the brand story for PART TWO and, within a very short period of time, got to work creating a number of business profiles and news stories promoting the fact that one of Northern Ireland’s best known branding experts had launched a new company which was to be based in The Meter House within Belfast’s historic Gasworks’ site.
You might have seen the latest ‘Bright Side’ ad campaign informing potential buyers the prices on these beautiful homes will not drop beneath the asking price of £149,950. That was a commitment made by the developer.
Our approach centred on communicating the desirability and value for money of the homes. We recruited a number of endorsees (people who had bought homes at Aylesbury) and utilised them in press and media interviews.
We devised a comprehensive communications’ strategy for BNRG including the facilitation of a number of meetings with key influencers. We also planned a series of media profiles for the firm to explain the potential of solar energy generation in Northern Ireland.
We decided the story had TV potential, provided it was pitched and timed appropriately, so we engaged two film companies – one in NI and another in Washington – to produce footage for a three minute short film that could be targeted towards television channels and online outlets.
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