Unless you were living under a rock, it’s unlikely you missed the fact it was International Women’s Day last week. However, as one day isn’t enough to celebrate the fairer sex, we’re fortunate to have International Women’s History Month to recognise the many impressive, innovative and inspirational women who have made an impact.

It’s hard to believe that it has been 15 years since Facebook entered our reality and changed the world forever. For many, but millennials in particular, it’s pretty difficult to remember a time when checking Facebook was not a part of their daily routine, let alone the constant scrolling refresh many now perform as a ritual. Could that be about to change?

Lough Erne Resort to Royal County Down – with a set of golf clubs over his shoulder

The term ‘Augmented Reality’ (AR) sounds pretty intimidating but is really just a fancy comms term for overlaying computer-generated content (for example animations or sound) onto the real-world environment.

Corporate (or company) values. Odds are, you’re already familiar with the term – whether it’s a group of words featuring on a business’s website or incorporated into the slogan of your favourite brand’s ad campaign – they’re everywhere. A whopping 80% of the Fortune 100 publicly share their values. But how do organisations ensure that they don’t become little more than cosmetic window dressing? Is it possible to formulate and communicate corporate values in a way that motivates and rallies staff whilst informing wider audiences on what uniquely makes a brand tick?

Richard Shotten’s book, The Choice Factory, is the current talk of the ad world and we were lucky enough to hear from the man himself this week at his Belfast appearance.

This Christmas the anticipation began as it usually does with a focus on the major brands Christmas ads and the competition to win Christmas (and the internet!) with their TV ads. Unlike times past, the real impact of these ads is not measured on TV itself but rather if they go viral on social media and strike an emotive chord with a mass audience online (clicks, Retweets, Likes… the whole shabang!).

Taking inspiration from our client’s (Tesco) Christmas campaign, Everyone’s Welcome, we’ve asked the team how they do Christmas dinner their way:

In a digital world where we’re constantly ‘on’, the hygge trend is refreshingly simple. Pronounced hoo-ga and originating from the Danes, who are reportedly the happiest nation on earth, the hygge philosophy is all about the pursuit of everyday pleasures and taking time to enjoy homely, warming activities and spending time with close friends and family.

From the House of Lords’ condemnation that fake news, ‘Is like cancer to democracy’s blood supply,’ to the devastating revelation that some of the I’m a Celebrity camp is actually a set(!), Fake News is affecting society in a big way.