Category | Blog
07 February 2019
Corporate (or company) values. Odds are, you’re already familiar with the term – whether it’s a group of words featuring on a business’s website or incorporated into the slogan of your favourite brand’s ad campaign – they’re everywhere. A whopping 80% of the Fortune 100 publicly share their values. But how do organisations ensure that they don’t become little more than cosmetic window dressing? Is it possible to formulate and communicate corporate values in a way that motivates and rallies staff whilst informing wider audiences on what uniquely makes a brand tick?
28 December 2018
This Christmas the anticipation began as it usually does with a focus on the major brands Christmas ads and the competition to win Christmas (and the internet!) with their TV ads. Unlike times past, the real impact of these ads is not measured on TV itself but rather if they go viral on social media and strike an emotive chord with a mass audience online (clicks, Retweets, Likes… the whole shabang!).
21 December 2018
In a digital world where we’re constantly ‘on’, the hygge trend is refreshingly simple. Pronounced hoo-ga and originating from the Danes, who are reportedly the happiest nation on earth, the hygge philosophy is all about the pursuit of everyday pleasures and taking time to enjoy homely, warming activities and spending time with close friends and family.
07 December 2018
In the final stages of my Masters degree in PR and Comms, I was fortunate enough to secure a full-time position with Serious PR (yay!) Four months in and getting used to the 9-5 life, I wanted to reflect on some of the things I’ve learnt along the way, with a few tips for students or interns hoping to secure their first full-time job in PR.
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