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07 February 2019
Blog
Corporate (or company) values. Odds are, you’re already familiar with the term – whether it’s a group of words featuring on a business’s website or incorporated into the slogan of your favourite brand’s ad campaign – they’re everywhere. A whopping 80% of the Fortune 100 publicly share their values. But how do organisations ensure that they don’t become little more than cosmetic window dressing? Is it possible to formulate and communicate corporate values in a way that motivates and rallies staff whilst informing wider audiences on what uniquely makes a brand tick?
18 January 2019
Richard Shotten’s book, The Choice Factory, is the current talk of the ad world and we were lucky enough to hear from the man himself this week at his Belfast appearance.
28 December 2018
This Christmas the anticipation began as it usually does with a focus on the major brands Christmas ads and the competition to win Christmas (and the internet!) with their TV ads. Unlike times past, the real impact of these ads is not measured on TV itself but rather if they go viral on social media and strike an emotive chord with a mass audience online (clicks, Retweets, Likes… the whole shabang!).
Taking inspiration from our client’s (Tesco) Christmas campaign, Everyone’s Welcome, we’ve asked the team how they do Christmas dinner their way:
21 December 2018
In a digital world where we’re constantly ‘on’, the hygge trend is refreshingly simple. Pronounced hoo-ga and originating from the Danes, who are reportedly the happiest nation on earth, the hygge philosophy is all about the pursuit of everyday pleasures and taking time to enjoy homely, warming activities and spending time with close friends and family.
13 December 2018
From the House of Lords’ condemnation that fake news, ‘Is like cancer to democracy’s blood supply,’ to the devastating revelation that some of the I’m a Celebrity camp is actually a set(!), Fake News is affecting society in a big way.
07 December 2018
In the final stages of my Masters degree in PR and Comms, I was fortunate enough to secure a full-time position with Serious PR (yay!) Four months in and getting used to the 9-5 life, I wanted to reflect on some of the things I’ve learnt along the way, with a few tips for students or interns hoping to secure their first full-time job in PR.
David
21 September 2018
Haven aims to empower sixty people to launch their own businesses in 2018.
20 September 2018
SERIOUS - doing our bit for Haiti.
22 July 2018
Be thorough but don’t be a nuisance
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