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The way in which brands engage and connect with their audience is an ever-changing kaleidoscope. The rise of User Generated Content evolved naturally with the growth of social media and the increased quality of mobile phone cameras. Ever since, brands have harnessed technology and UGC to add authenticity to their marketing efforts.

Competition for jobs can be fierce amongst those coming out of undergrad or masters courses and many are faced with the dreaded ‘experience’ requirement from employers; leading to the conundrum of “how to get experience without experience?”

Unless you were living under a rock, it’s unlikely you missed the fact it was International Women’s Day last week. However, as one day isn’t enough to celebrate the fairer sex, we’re fortunate to have International Women’s History Month to recognise the many impressive, innovative and inspirational women who have made an impact.

It’s hard to believe that it has been 15 years since Facebook entered our reality and changed the world forever. For many, but millennials in particular, it’s pretty difficult to remember a time when checking Facebook was not a part of their daily routine, let alone the constant scrolling refresh many now perform as a ritual. Could that be about to change?

Lough Erne Resort to Royal County Down – with a set of golf clubs over his shoulder

The term ‘Augmented Reality’ (AR) sounds pretty intimidating but is really just a fancy comms term for overlaying computer-generated content (for example animations or sound) onto the real-world environment.

Corporate (or company) values. Odds are, you’re already familiar with the term – whether it’s a group of words featuring on a business’s website or incorporated into the slogan of your favourite brand’s ad campaign – they’re everywhere. A whopping 80% of the Fortune 100 publicly share their values. But how do organisations ensure that they don’t become little more than cosmetic window dressing? Is it possible to formulate and communicate corporate values in a way that motivates and rallies staff whilst informing wider audiences on what uniquely makes a brand tick?

Richard Shotten’s book, The Choice Factory, is the current talk of the ad world and we were lucky enough to hear from the man himself this week at his Belfast appearance.

This Christmas the anticipation began as it usually does with a focus on the major brands Christmas ads and the competition to win Christmas (and the internet!) with their TV ads. Unlike times past, the real impact of these ads is not measured on TV itself but rather if they go viral on social media and strike an emotive chord with a mass audience online (clicks, Retweets, Likes… the whole shabang!).